In that it makes my head hurt.
The Onion AV Club has an interview with the guy who created Stuff White People Like. The dude pretty much admits to being an over-privileged hipster who just got famous by accident for writing shit that made him giggle. The hipsters who read the AV Club, naturally, have to hate on this guy because this is something that they might actually like, but it has achieved some level of popularity, rendering it unacceptable to a hipster (see Chuck Klosterman, Judd Apatow, or Batman). Not that those that read the AV Club would admit to being hipsters, which is all part of tension, as to admit that you don't like something because it has achieved popularity is the height of hipsterdom, so part of the commentary is a struggle to come to grips with the fact that they, the AV Club readers, are the very people they hate most. Unless they are not.